SK-II - Festive Campaign 2020
SK-II approached us to launch a 3 new Street Art-inspired SK-II PITERA Essence bottles for the festive, holiday season in November/December 2020. We handle all social media assets for the campaign from production to post production. SK-II is a renounced skincare brand with its miracle ingredient PITERA™ helps you attain radiant and younger-looking crystal clear skin. I was tasked to do the motion graphics & vfx with a team of motion designers & editors for the agency.
Client: SK-II
Agency: VaynerMedia APAC
Creative Directors: Cee Kanokporn Iao, Krystle Morais
Design: Rei Minagawa, Siokkan Chow, Carol Goh
Motion designers & editors: Zak Ross, Justin Lim, Ziwei Koh, Engtat Leu
Created at: VaynerMedia APAC
FEATURED CELEBRITIES
Haruka Ayase (JP)
Chloe Moretz (US)
Leah Dou (CN)
Social Media Content Strategy
We created and tested a volume content approach consisting of 50+ different assets over the period to fuel performance, while garnering long-term creative insights & media analytics across all social media platforms including Instagram, TikTok, Twitter and Meta.
BTS VFX Breakdown
The team and I handled all post production for the vfx scenes. From keying to clean-up to beauty retouching to final grade and motion graphics animation across all various different assets and sizes.